Marketing and Showing

As a home seller, “you never get a second chance to make a first impression.” At all times, you must put “your best foot forward” because “even the little things mean a lot.” Fortunately, there are many steps you can take to help your home pass the prospect’s scrutiny and put on a good show. You will find the time, effort and “elbow grease” you put into each home show­ing will be well worth it. It will help you por­tray a feeling of pride in ownership, which is one of the main features prospective buyers are seeking

Under the looking glass. Imagine the home buyer walking into your home with a large magnifying glass ready to examine every nook and cranny. Even if the magnifying glass may not be physically visible, it is present to every prospective home buyer. That’s why it is up to you, the home seller, to present your home in the most appealing way possible in order to gain that competitive edge. Look at it like this: the prospect is not there to buy your home – the prospect is there to eliminate it. They buy the home they can’t eliminate. This blog may help you in passing each critical examination by your prospective buyers. Click here to learn the details.

Let’s look at some specific questions sent in by DearMonty readers from across the country. Read more Q&A articles about the “Marketing and Showing” stage of the Home Selling process:

  • Ten ways to stay safe when selling your home

    Dear Monty: I recently listed my home for sale. There have been several showings. Yesterday I had a showing that made me worry about safety. A couple came through with their agent. I thought it was unusual the way they looked at the house. While the agent asked me questions, they took it upon themselves…

  • Comparing three home-selling options

    Reader Question: We need help comparing three home-selling options. We are going to downsize and buy a smaller home. We are considering three options; engaging a single agent, hiring a team of agents, or selling on our own. We have kept our home up well, and houses in our neighborhood seem to sell quickly, which…

  • How A Pre-Owned Home Can Win Against New Construction

    Home seller’s agent advises seller the home is losing to new construction. Seller is asking how to win against new construction. The article has some excellent tips about how to win against new construction.

  • Can a Seller Contact a Prospective Buyer Directly?

    Reader Question: Can a Seller Contact a Prospective Buyer Directly? Is it OK to reach out to the prospective buyer and see if they have any questions about my house? They came and looked and appeared interested. My real estate agent will not communicate with us, so we do not know the status. Monty’s Answer:…

  • Unsold home frustrating – should we give up?

    Reader Question: We want to sell our house to move closer to our families. Our home was listed two months ago. We interviewed multiple agents, and all agreed the house would sell fast because of the price range and the excellent neighborhood. We set the price toward the low end to sell quickly. Several people…

  • Selling packaged real estate investment vs. individual pricing

    Reader Question: I have packaged a duplex and three single-family homes together and listed them for sale as a packaged real estate investment. These are C+ to B- cash flow homes in the midwest which are attractive to out of state investors. All currently have tenants in them with rental history available and are priced…